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7 Steps to Ultimate Referral System

7 Steps to Ultimate Referral System
May 20, 2010

Albuquerque Hispano Chamber of Commerce.
1309 4th Street SW
NM
Albuquerque, NM 87102
505-842-9003

$49.00
 

Referral generating activity from many people often comes from a flaccid, passive role. They sit their and expect word of mouth and customer referrals to magically appear.

No matter their professions, their expectations of referrals are strangely different than the referral results they're getting. And when they finally have the chops to admit it, naturally their frustration over their referral results surfaces.

So what's really going on here with their referrals?

Well under the surface I can tell you that referral frustration (from lack of being active with referral generating activities) is rooted in a mindset. And it's a bad one. It's not grounded on intentions of furthering "progress-based" impressions with the other person.

What do I mean by this?

I mean business interaction involves influencing others. Whether it's direct, indirect, intentionally, or in a passive fashion, that's not the issue. The issue is this: building relationships based on interactions and impressions is at the core. The culmination of success is a "trust-bond" that is formed, to which others become introduced and referred to you.

But you've got to start somewhere. And it starts in a way that means getting to know what others mean to help them advance and progress. When you get to know others, the opportunity for them know you, and your work, is forced to the surface.

However, generating consistent referral flow, or a referral system from that process, takes time. It is a relationship formed on the promise of making progress together--sometime in the future. And that patience is a difficult pill to swallow.

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